![]() ![]() ![]() In the report, Gartner defines personalization engines as “software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent.”ĭelivering those exceptional, personalized customer experiences at scale is a key focus area for us - made possible by Adobe Target and its testing and personalization capabilities, in addition to its recommendations capabilities, which enable us to deliver relevant content and product suggestions. It’s this collaboration that enables us to continue evolving Adobe Target into an application that supports our customers’ broadening use cases and expanding programs year over year. #Engage the magic engine OfflineWe owe a huge debt of gratitude to our customers and partners for consistently pushing the envelope and growing global personalization programs that bridge online web and mobile engagements with in-store kiosk, call center, set-top boxes, gaming consoles and other digital or offline interactions. ![]() On-Device Decisioning provides near latency-free deployment of Adobe Target on-device for performance-sensitive functions and channels of an organization’s digital experience.Custom models & new out-of-the-box AI algorithms enhance the Adobe Target recommendations engine through the ability to import custom models from Data Science Workspace on Adobe Experience Platform, as well as an expanded library of out-of-the-box algorithms, including “Recommended For You” and cart-based recommendations.Adobe Real-Time CDP audience sharing enables organizations to augment in-session Adobe Target audiences with enriched segments from Adobe Real-time CDP and Adobe Experience Platform, to unlock new personalization use cases with more data than ever.Recent innovations in Adobe Target include: Coupled with major monthly releases and enhancements in Adobe Target, we’re helping leading brands innovate and excel in Customer Experience Management (CXM). These companies are continuing to deliver successful, dynamic personalization programs at scale, with one out of every six activities driven by unique built-in AI-powered capabilities. Adobe Target is the product of choice for more than 60 of the top Fortune 100 companies - leaders across retail, automotive, financial services, media and publishing, healthcare and many other industries. Recognized as a leader in the Gartner Magic Quadrant for Personalization Engines is a testament to the success our customers and partners have achieved using Adobe Target to delight their customers and drive business results. ![]()
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